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YSL Beauty Skin Affair Launch
Influencer + Consumer Pop-up
YSL Beauty asked us to bring the Skin Affair Cushion Foundation launch to life through an immersive two-day event for influencers and press followed by a consumer day.
Services
Influencer Marketing
Concept Development
Event Styling + Set Design
Venue Sourcing
Supplier Management
Graphic Design
Management
Bespoke Food + Beverage Creation
Staffing
Outcome
Bringing YSL’s signature Parisian glamour to the streets of Shoreditch…
The whole experience was designed to make guests feel like they’d stepped onto the set of their very own beauty editorial.
With personalised shade matching from MUAs, DJ sets, touch ups in the YSL car and CCTV photo moments, the event captured the confidence of the modern, on-the-go city dweller.
Building both the creator strategy and the consumer activation, we created the ultimate beauty pit stop. And guests left ready for whatever the city had to offer next with their Skin Affair Cushion Compact close to hand.
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