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Too Faced Make Up and Bake Up

Consumer Brand Activation

Create an immersive experience that marries Co-Founder, Jerrof Blandino’s love for both baking and makeup in an event that educates, inspires and entertains the Too Faced Girl to live her best life and keep the brand front of mind.


Concept Creation

Event Styling and Set Design

Venue Sourcing

Supplier Management

Workshop Management

Graphic Design


Taking over a London Soho shop, we whipped up the Too Faced Bake Up shop. We transformed the blank canvas space with set design that Wes Anderson would drool over.

We used sweet baking themed props and Too Faced product to set the scene. Bespoke bakery striped flooring and pantry units were installed along side custom built beauty counters to deliver a truly Instagrammable world.

The windows were draped with pink velvet curtains that framed show stopping Lily Vanilli tiered cakes.

The space was broken up into five key areas.

1. Decorate Area where guests could decorate a cupcake in 3 different Too Faced looks.

2. Cake Me Home where people package their cupcakes from a Wes Anderson inspired display

3. Pink Pantry dressed head to toe in Too Faced branded baking appliances, this was the back drop for makeup masterclasses to take place

4. Buy Me Baby make up counters were available for guests to get quick makeup touch ups.

5. Iconic Product Display dressed with Lily Vanilli cakes, giant ‘Better than Sex’ mascara and Too Faced product

Simply irresistible!

Inside the Too Faced Bakery, guests had the chance to explore their favourite products and take part in an exclusive makeup masterclass with a Too Faced expert as well as a cake decorating workshop.

The spaces was dressed with a bold striped floor designs, custom light up beauty counters, pink velvet drapes and a pink kitchen complete with golden eggs and bags of flower (filled with glitter). To finish the maximalist look we worked with Lilli Vanilli to create an array of spectacular cakes to show off the collection to its best.

Simply irresistible!
Project facts

5 Bespoke showstopper cakes

500 Cupcake makeovers

1kg Gitter