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The White Company in Residence
Community Pop-up + Product Showcase
To honour The White Company’s 30th Birthday in true style, we were asked to create an authentic, engaging and memorable experience.
The Celebration was to offer a 4-day affair for press, influencers and consumers, aiming to inspire and excite loyal customers, thank them for their support in an engaging was an present a modern, elevated brand.
Services
Concept creation
Set build
Venue Hunting and Management
Event Styling
Programming Management
Graphic Design
Consumer Event Management
Outcome
We created The White Company In Residence – a beautiful, immersive space designed to celebrate 30 years of life’s little luxuries. Set within a London townhouse, the experience was crafted to feel warm, elevated and distinctly White Company, offering loyal customers, press and friends of the brand the chance to step inside its world.
Across four days, the townhouse played host to a curated programme of premium talks, masterclasses and intimate workshops – from style sessions with editors and fashion insiders to home, fragrance and wellbeing experiences led by trusted voices. Every detail was considered to reflect the brand’s signature moments of comfort, joy and timeless style, while also revealing a modern, refreshed vision for its next chapter.
The result was a space that not only thanked The White Company’s community for 30 years of loyalty, but also deepened emotional connection with the brand – turning a milestone anniversary into an inspiring, memorable and future-facing experience.
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