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The Ordinary – PDRN: Off the Hook
Pop-up
The Ordinary asked us to create a pop-up experience for the London launch of Lacto-PDRN* 4% + B9 Eye Cream – its first ever eye cream, made using vegan biotechnology.
The goal was to translate the product’s dual promise of instant visible lift and longer-term skin support into something people can see, try and understand. The concept flexed from launch eventing to content capture and OOH, giving The Ordinary a campaign world that would stop people in their tracks and live beyond the space itself.
Services
Concept Creation
Venue Hunting + Management
Spatial Design + Consumer Journey Flow
Bespoke Food + Beverage Creation
Set + Hero Prop Design
Event Styling
Graphics Design
Staffing Management
Onsite Management
Outcome
Nothing fishy about this…
PDRN is one of skincare’s most talked-about ingredients, closely linked to its salmon-derived science.
With ‘PDRN: Off The Hook’, we took that story and created a playful world, built to show what accessible skincare can really do and to highlight The Ordinary use of alternative ingredients.
Product education and consultations. Gamified moments such as ‘The Catch’, a myth-busting challenge based on the product. Merch and product giveaways. Oh, and a giant silver salmon sculpture front and centre, anchoring it all together.
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