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The GANT House
Consumer Pop-up
Heaps + Stacks were briefed to deliver a full brand takeover of a high-profile London restaurant for GANT, kicking off during London Fashion Week.
Taking place in a premium, high footfall location, the immersive activation needed to be an expression of the GANT aesthetic and lifestyle, build brand desirability and drive awareness whilst being firmly rooted in aspiration. The goal? To connect with consumers in a meaningful way and bring the GANT world to life through a standout city moment.
Services
Venue Hunting & Management
Venue Liaison
Creative Concept
Graphics Printing
Launch Night Management
Entertainment Sourcing & Management
Outcome
We worked hand in hand with the GANT team to craft the overall creative concept and shape the FW25 restaurant takeover at Mister Nice in Mayfair
From refining the guest journey and spatial storytelling to curating entertainment, venue potential, and layered brand moments, our focus was on building an experiential framework that felt elevated yet immersive.
Bespoke branded games — chess, backgammon, dice, and cards — transformed the space into a playful clubhouse, bringing the concept to life in unexpected and memorable ways.
The month-long residency launched with an exclusive party and unfolded across three special nights, each crafted and managed by us to amplify the takeover energy and keep the GANT world front of mind.
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