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Rimmel Retreat

Influencer Trip

To deliver an inspiring and engaging overnight event getaway, whilst learning about the new Rimmel London Kind & Free collection.in a beautiful location outside of London.

The location and activities should drive brand love and implement strong brand positioning and key messaging, encouraging playfulness and inviting guests to ‘Own Your Unique Beauty’.

Services

Concept Development

Event Styling and Set Design

Venue Sourcing

Supplier Management

Guest Transport

F&B Curation

Graphic Design

Outcome

We offered a door to door influencer experience, collecting guests from their home to escape to the beautiful grounds of Birch Community for an overnight stay filled with activities and branded content capture opportunities.

On arrival, guests were taken to their rooms and gifted with a selection of branded items, from bucket hats, to Rimmel crown crocs and bespoke itineraries. Bread making and body casting classes were available, followed by drinks and toasted marshmallows by the fire pits.

In the evening, guests were welcomed into a beautiful dinner setting, filled with vibrant florals, espresso martini bar and after-dinner entertainment - from bingo drag host Ginger, and soul singer Teshay Makeda, we had it all!

The following morning, guests indulged in Bloody Mary’s to sooth their heavy heads, and were gifted a potted aloe plant to take home as a revitalising keepsake.