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Rimmel London Butter Me Up Mailer
Mailer
Rimmel London tasked us with launching its newest coffee-inspired Butter Me Up Lip Balm flavours, headlined by the hero Cappuccino shade, through a social-first campaign.
The concept was rooted in the idea that everything worth sharing happens over coffee. Our job was to bring that to life through a mailer that didn’t just deliver the product, but sparked genuine conversation between press, influencers, and their friends.
Services
Bespoke Mailer Design
Visuals + Graphics
Print + Production
Bespoke Sourcing + Merch
Recipient List Curation
Fulfilment + Logistics
Photography
Outcome
We cooked up a bespoke café-inspired mailer that felt more patisserie than parcel, housing a coffee flavoured cake alongside the three latest Butter Me Up shades.
The packaging took its cues from café culture and patisserie boxes, with warm, buttery coffee tones and layered internal fitments, highlighting the cake and product in equal measure. Deep espresso browns, caramel tones, and creamy neutrals created a colour story that echoed the lip balm’s coffee-inspired shades: smooth, rich, and glossy.
This mailer was all about the details. The tactile materials, the surprise unboxing moment and the way the cake’s glossy finish mirrored the balm’s shine and nourishing feel.
70 mailers were sent to UK press and influencers with a 1 million reach across socials, and plenty of beans spilled along the way.
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