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REN Lab

Consumer Pop-Up Experience

Ever heard of a primer for your skincare routine? REN wanted us to prove the value of their new product through an interactive trialling experience.

Services

Venue sourcing

Concept Development

Event Styling and Set Design

Venue Sourcing

Supplier Management

Graphic Design

Workshop Management

Outcome

The REN Lab – aligned with key ASMR trends we worked with REN to launch the Essence in a Tik Tok-able laboratory. An immersive experience curated to encourage guests to use their senses and discover the feeling of ‘Plump’!

Ava’s Lab’ where guests met @glowwithava for a REN Essence induction and how best to apply the product to their skin. Ava provided guests with pink forms to fill out to assess their skins natural plumpness.
Project facts

20 Plump Jellies

4 ASMR booths

250 Petri Dishes