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Redken Trends Party

Influencer Event

To kick off London Fashion Week with a bang through an immersive preview party for Redken, designed to showcase their new 2024 hair trends to the world!

Services

Concept Creation

Venue Hunting and Management

Bespoke Food and Beverage Creation

Event Styling and Set Design

Graphic Design

Video Design

Outcome

A New York inspired preview party for influencers, press and hair stylists to let their hair down and discover Redken’s new 2024 hair trends.

We created custom set builds, including a fun wind tunnel installation, to ensure guests had that 'windswept' look for their content. Guests sipped on cocktails from the liquid colour bar and even grabbed a copy of the Redken Reporter on their way out!
Project facts

1 Wind tunnel installation

200 NYC style pretzels

300 Redken reporter newspapers