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Rare Beginnings Launch
Influencer Event
Rare and Sephora tasked us with bringing to life an event celebrating Rare Beauty’s newest Eau de Parfum, New Beginnings.
Services
Concept Creation
Venue Hunting + Management
Event Styling + Set Design
Graphics Design
Outcome
New beginnings and Selena on the guestlist…
Reflecting the scent’s notes of pear nectar, blooming gardenia and jasmine, Kensington Roof Gardens was the perfect setting for us to create a light and airy world for this launch.
Guests hand-painted monograms onto leather journals, had a poet turn their hopes into bespoke verse, and got a glimpse into their future with a tarot reading.
The event welcomed press, creators and brand guests for a launch that felt both personal and optimistic. Then they met Selena Gomez to top it all off.
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