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Rare Beauty x Sephora DRM LND
Pop-up
Heaps + Stacks were briefed by Rare Beauty to design an immersive dreamscape pop-up experience, celebrating the launch of the new Soft Pinch Matte Bouncy Blush, available exclusively in Sephora UK stores.
The experience needed to fully immerse consumers and reinforce Rare Beauty’s authority in the blush category.
Services
Concept Creation
Venue Hunting & Management
Bespoke Food & Beverage Creation
Event Styling
Set Design
Graphic Design
Ticketing Management
Entertainment
Staffing
Outcome
The Soft Pinch Matte Bouncy Blush launch came to life through the immersive pop-up experience, ‘Rare Beauty DRM LND’.
This dreamscape experience was carefully crafted to embody the very essence of Rare Beauty’s newest blush. The interior was inspired by the blush’s unique qualities, with soft, matte, cushiony, and weightless textures throughout, complemented by interactive moments that mirror the blush’s lightweight feel.
Every detail was designed to transport guests into a world of dreamy sensations.
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