Back to work
OFFICE X NIKE
Consumer Pop-Up Experience
To create an IRL consumer experience that fuels aspirational perceptions of the Nike Cortez while establishing a meaningful connection with the Office girl, resonating authentically with her desires and interests. The aim was to create a community of like minded people to discover the new generation of Nike Cortez, while embracing and celebrating individual styles.
Services
Concept Creation
Development and Production
Venue Hunting and Management
Event Styling and Set Design
Talent Sourcing and Management
Graphic Design
Guest Journey Ideation and Management
Ticket sales and guest management
Talent Sourcing and management
Outcome
A Style By Nike x Office Pop Up store. We took a blank canvas shop unit in Truman Brewery and transformed it into an elevated flea market to promote the new Nike Cortez. We collaborated with stylists and upcoming sustainable clothing brands to create a market style pop up, where guests could interact with multiple touch-points to gain access to the new shoe. The market aesthetic ensured the space was welcoming and relaxed for guests to feel free to express themselves.
0
attendees
0
bouquets handed out
0
bespoke mailers sent
