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Office x Nike Tech Hera


Fulfilling all our sneaker-head fantasies by producing and art directing Office’s Spring campaign to launch the new Nike Tech Hera.


Concept Development

Art Direction

Shoot Styling

Shoot Photography


Our campaign brings together the pulse of Gen-Z culture together with bold, chunky sneaker aesthetic to create a bold visual journey that resonates with the Gen-Z spirit. This energetic photography campaign ran across socials, web and in-store.

Project facts

All female crew

Gen-z art direction

5 sneaker looks