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Office x Air Max Day
Photoshoot and In-Store Consumer Event
Make noise around Air Max Day to celebrate the launch of Nike’s Air Max Furyosas through a campaign shoot and in-store event. Repackage Air Max Day to a newly engaged audience through the lens of the OFFICE girl to build a creative community of Women that Office can nurture and grow.
Services
Concept Development
Art Direction
Shoot Styling
Shoot Photography
In Store Production
Event Styling and Set Design
Graphic Design
Outcome
Our takeover of the Soho store featured a myriad of activities to generate community engagement, fuelled by a vibrant graphic language, and was aimed at a femme lead, Gen Z audience.
We curated an in-store activation that encouraged meaningful IRL interactions. There was a targeted guest list, in-store custom beading stations and larger than life Interactive mirror photo opps.
During the private event in the evening, there was a DJ set accompanied by personal tarot card readings for the guests. Also, a bespoke F&B menu was created using the fun graphic language.
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Beads
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Air Max heads
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Tarot card readings
