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Office x Air Max Day

Photoshoot and In-Store Consumer Event

Make noise around Air Max Day to celebrate the launch of Nike’s Air Max Furyosas through a campaign shoot and in-store event. Repackage Air Max Day to a newly engaged audience through the lens of the OFFICE girl to build a creative community of Women that Office can nurture and grow.


Concept Development

Art Direction

Shoot Styling

Shoot Photography

In Store Production

Event Styling and Set Design

Graphic Design


Our takeover of the Soho store featured a myriad of activities to generate community engagement, fuelled by a vibrant graphic language, and was aimed at a femme lead, Gen Z audience.

We curated an in-store activation that encouraged meaningful IRL interactions. There was a targeted guest list, in-store custom beading stations and larger than life Interactive mirror photo opps.

During the private event in the evening, there was a DJ set accompanied by personal tarot card readings for the guests. Also, a bespoke F&B menu was created using the fun graphic language.
Project facts

1000+ Beads

500 Air Max heads

50 Tarot card readings