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Own. Denim Loft Party

Influencer Event

To celebrate Own. Denim’s bold expression of uniqueness, by conceptualising a creative event that showcased the bold aesthetic of the Own. Denim campaign and featured key brand ambassadors, such as Kendall Jenner.

The event needed to be more than just a party, offering guests something interactive and unique.

Services

Concept Creation

Event Styling and Set Design

Venue Sourcing

Supplier Management

Artist and Model Management

F&B Curation

Graphic Design

Outcome

Step into Andy Warhol’s Factory, well at least a version of it. Inspired by the studio shots of the brand ambassadors in the campaign imagery, we created a NYC style loft party in Shoreditch, London.

The venue was key and, with its mix of white walls, exposed brick and panelled ceilings, our studio aesthetic and creative came to life seamlessly – offering guests a space to explore the collection, mix and mingle and enjoy some NYC inspired treats.

Bespoke set builds included a "Booty Booth" where guests could take polaroid images of their booty in the Own. Denim. A custom-made screening area showcased the campaign video across 4 screens and product displays where the denim hung in abstract ways filled the space, each highlight different denim details.

With our DJ setting the mood in the background, guests were welcomed to enjoy NYC style bagels and cocktails.
Project facts

170 bespoke bagels

320 rolls of film for the polaroid cameras

20 rolls of denim