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Morphe Coffee Shop
Pop-up
Morphe asked us to reimagine the traditional beauty pop-up through an immersive and shareable brand experience.
Centred around the launch of the Iced Mocha and Oat Latte collections, we fused beauty with coffee culture to create a visually disruptive destination that encouraged product discovery, trial and organic social amplification.
Services
Venue Sourcing + Management
Itinerary Build
Experience Management
Set + Dressing
Creative Concept
Graphics Printing
F+B Management/Menus
Onsite Management
Guest Journey + Management
Live Event Management
Outcome
Serving coffee and looks, we set up shop outside Selfridges’ Duke Street Canopy.
For one week only, visitors were able to cool down with an iced drink while shopping Morphe’s newest collection, receive personalised 1:1 consultations with an MUA, and win exclusive rewards.
Designed for the Selfridges shopper, the activation bridged the journey between the outdoor canopy to the Morphe counter through GWP offers and loyalty cards – driving footfall and measurable retail impact.
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