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Max Factor Mellow Blur Mailer
Mailer
We were asked to bring Max Factor’s Lazy Girl Blur universe to life for the launch of the Mellow Blur Lipstick Collection.
Designed to deliver an in-bed beauty fantasy straight to creators’ doorsteps, this needed to feel like an invitation into the Lazy Girl Blur lifestyle. We were tasked with creating a premium, shareable unboxing experience that echoed the product’s pillow-soft, effortless application, landing with creators across the UK and Europe.
Services
Bespoke Mailer Design
Visuals + Graphics
Print + Production
Bespoke Sourcing + Merch
Recipient List Curation
Fulfilment + Logistics
Photography
Outcome
Beauty sleep, delivered.
We created a padded faux leather mailer designed for maximum lazy-girl indulgence.
Each mailer housed the full six-shade collection, finished with an embossed ‘mellow blur’ logo, custom stickers, branded tape and a bespoke gift note tailored to each market. Creators across five markets received their own slice of the Lazy Girl Blur world, with a ‘do not disturb’ door hanger for good measure.
Soft, simple and made especially for those mellow moments.
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