Outcome

Heaps + Stacks created un Jour à Paris for Maison Perrier. Guests entered a green washed venue as they started their Parisian experience.

Set build brought moments of Paris to life at Carlton House Terrace, starting with Le Maison photo back drop with wild floral displays. The Maison Perrier house had beautifully lit windows in colours to replicated brand flavours.

The event was broken up into two main spaces. The party room and the activation room. The party room was the heart of the event, where the bespoke bar was featured housing the Forever and Chic drinks. The party room also housed a classic Parisian billboard stand which we invited an artist to live illustrate icons that represented the brand and their new flavours of drinks. A collection of Parisian tables sat on the dance floor, offering guests a moment to step away from the party to enjoy the drinks and immerse themselves in the experience.

Moving to the activation room, we wanted guests to leave with a slice of Paris. In here we created a patisserie and atelier space. In the atelier, guests could choose from a variety of colour trimmed scarves (linking back to the drinks flavours) that they could get their initials embroidered onto. In the patisserie, we offered guests a selection of éclairs, cakes and macarons flavoured in the different drinks flavours. Guests chose their preferred sweet treat and took this away in a little branded box.

The second day of the activation saw the party room transition from a party room to a peaceful and tranquil space for guests to engage in life drawing. We partnered with Parisian models to hold the product while posing in front of floral displays for guests to sketch with different mediums.

Both events focused heavily on the food and beverage offering, ensuring both had a nod back to the flavours and the brand heritage.