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MAC Hyper Real

Influencer Event

Create a showstopping experience that warps the boundaries of reality? No problem. We were asked by MAC to launch their debut skincare collection – Hyper Real. A collection born from science and approved by makeup artists with the aim to improve skin and enhance the effect of makeup. We needed to transport guests to a surreal world where they would be dared to question their environment, discover Hyper Real in a sensory way and learn about the science behind the magical ingredients.

Services

Concept Creation

Venue Hunting and Management

Bespoke Food and Beverage Creation

Event Styling and Set Design

Graphic Design

Outcome

An immersive dining experience including; sensory led catering, mesmerising product displays and insightful trialling stations.

Real or Hyper Real, that is the question.

A subtle East London venue entrance with cloud covered fly postered walls.
Peony scented smoke leading guests through the darkness.
The ethereal sound of a harp plays in the distance, guiding guests inside.

A Cloud Walker cocktail to nod to Tim Walker's campaign imagery.

An exploratory ingredients laboratory nodding to the natural ingredients including surreal white painted fruits.
Project facts

Handmade peony headpiece

55 edible bread faces

12 surreal product displays