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LBTY Fragrance Mailer
Mailer
Liberty reached out in the lead up to the launch of it’s two newest fragrances, Ianthe Oud and Hera Reigns. The fragrance collection, represents one of the most significant launches from the brand in over a century, embodying the spirit of Liberty’s rich artistic heritage. The brief was to design and execute PR boxes for press and top-tier beauty and fragrance influencers that captivate and engage the Liberty audience, reflecting the uniqueness and artistry of the LBTY brand.
Services
Creative ideation
Packaging design
Graphic design
Material & print specification
Art direction
Outcome
Launching Liberty’s two new fragrances with a bespoke gifted moment. Our creative concept ‘Imagined gardens’ encapsulated the unique essence of the Liberty brand. Crafted from a frosted acrylic material, each box housed a miniature garden-scape that brought to life the scent of each fragrance.
The florals chosen helped to tell a sensory story and moss was used to create the perfect bed for the bottles to rest on. Accompanying the boxes was a beautifully printed sleeve with foiled detailing and a hand-written note encouraging recipients to share on socials and detailing how best to keep their flower display fresh.
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