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Laneige Play With Wonders
Influencer, Press + Consumer Pop-up
Laneige wanted to “Play With Wonder” just in time for the holiday season and asked us to bring it to life.
The brief involved encouraging guests to play games for the chance of winning free product with three key moments: an evening for Press + Influencers, a ticket consumer day and a pop-up in Manchester giving away product and a hot cup of coco.
Services
Concept Creation
Venue Hunting & Management
Event Styling & Set Design
Graphics Design
Experience Management
Ticketing + Queue Management
Bespoke Beverage Creation
Outcome
We brought the Laneige Play With Wonders pop up to life in a blank canvas venue in Blackfriars, transforming the space into a in real life board game for guests to spin, play and win.
Each guest was given a branded playing card which acted as their token to move around our board collecting bespoke stamps to record their game moments and take away as a keepsake.
The games included our giant roll the dice, which decided how many spins you’d go for at our spin-the-wheel (and how many chances to win!).
Guests then kept their cool at the crazy wire and grab machine which required complete concentration to ensure you received your product..
We also created a giant life size card tower as a backdrop to our photo moment.
The space was vibrant, playful and interactive, enticing Laneige fans to learn more about the brand and their product offering, not to mention some festive fun.
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