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Kylie Baby Breakfast In The Clouds

Influencer Event

An immersive event designed to hero the launch of Kylie Jenner’s new brand Kylie Baby in the UK, in which a selection of the top UK ‘mumfluencers’ and their little ones attended a breakfast event amongst the clouds.


Concept Development

Event Styling and Set Design

Venue Sourcing

Supplier Management

F&B Curation

Graphic Design

Workshop Management


Up, up in the clouds at One Hundred Shoreditch, mummy influencers and their babies enjoyed a wholesome yoga session, with custom pink yoga mats, bottles and sweat towels and after the yoga they were able to trial the signature Kylie Baby moisturiser and products personalisation on themselves and their babies.

Following the yoga guests enjoyed a breakfast ‘in the clouds’ upon a bespoke tiled table top which was dressed with fluffy clouds of babies breath, cloud macarons and watery-like glass tableware. Products were displayed on chic ombre tiled plinths and take home products were personalised with sweet little hand painted motifs.
Project facts

140 paper clouds were hung in the yoga room

45 minutes of Yoga in the Clouds

15 top mumfluencers attended with their little ones