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Klarna x Latitude
Festival Activation
Klarna’s headline Sponsorship of Latitude Festival needed a buzzworthy, festival-enhancing activation that gave something back to festival goers.
The task: an activation that potentially would break out to a broader audience for Klarna through earned media. Game on!
Services
Concept Creation
Set Build + Management
Host Management
Set Design + Dressing
Event Styling
Graphic Design
Outcome
Latitude’s official survival kit: water, wellies… and Camp Klarna.
A festival takeover that was equal parts quirky, cool, and totally unexpected.
Camp Klarna was a playful, pastel hued summer camp style HQ nestled right in the middle of the Latitude Festival madness.
A purple + pink Klarna hut, scout leader inspired uniforms, branded gifting items and games with vibrant staff, Camp Klarna is a place to hang out, connect, craft, and collect exclusive keepsakes – all while soaking up the camping chaos.
Camp Klarna has you covered, Scouts honour.
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