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Kerastase Hair Repair Studio

Influencer Event

To celebrate the launch of the new Kérastase Première Range, we worked with the team at Kérastase to showcase the products to press, influencers and consumers through a series of events, running throughout January and February.

Services

Concept Creation

Guest Journey Ideation and Management

Event Styling and Set Design

Graphic Design

Outcome

We first launched the products to salon professionals at an internal B2B event, followed by a micro-influencer event at the L’Oréal Academy. Alongside this event, we created a toolkit and produced set pieces and items to be used for the B2B Pro Content Day in Ireland. We also worked on a logistics piece where some assets popped up in different UK cities to launch the products to smaller markets. Finally we created the Kérastase Hair Repair Studio in London for press and influencers to come and discover the collection