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Kayali House Party
Product Launch
Kayali tasked us with creating an immersive, content-led experience in London and Paris for the launch of its new fragrance range, Eden, featuring its four key scents: Juicy Apple, Sparkling Lychee, Sweet Peach and Plush Pear.
We designed the ‘Kayali House Party’ – dialling up the 90s and Y2K energy with immersive interactivity and a room dedicated to each fragrance. The aim was for the experience to deliver a range of strong content moments to maximise EMV.
Services
Venue Hunting + Management
Concept Creation
Bespoke Food + Beverage Creation
Event Styling + Set Design
Prop-making Production
Immersive Digital Content Production and Management
Graphics Design
Guest Journey + Management
Live event management
Outcome
First up came Paris: we took over the Atelier des Lumières with our bespoke graphics beamed across the immersive floor-to-ceiling projections.
We filled the space with giant perfume bottles, oversized fruit, and retro arcade games. And, because no party is complete without a dancefloor, there was an immersive infinity room for guests to dance the night away in.
Then, when it was time to bring the party back to London, we lit up no other than Piccadilly Lights.
Proving that Y2K nostalgia is here to stay, guests were transported into a nostalgic, pop-infused daydream.
We once again brought the fruity scents to life with oversized, candy-coloured fruits and giant perfume bottles, and our bespoke immersive projections filling up the space.
Juicy!
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