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Kayali Find Your Light Trip
Influencer Trip
Kayali asked us to deliver a breakthrough launch trip for its new Freedom Collection.
We brought together 35 influencers from across Europe giving them a once-in-a-lifetime experience in Cappadocia, chosen for its dreamlike landscapes, magical sunrises, and the symbolism of freedom and light.
Services
Concept Creation
Venue Hunting + Management
Event Styling + Set Design
Graphic Design
Experience Management
International Travel Logistics
Guest Management
Hotel Take-Over
Scent Lab Masterclass
Menu Curation
Outcome
We transported guests to the magical landscapes of Cappadocia for a four-day escape designed to position ‘Freedom’ as an emotion, not just a fragrance.
Guests were immersed into the world of KAYALI through shareable storytelling, discovery, and unique content moments.
From sunrise hot-air-balloon watching and yoga inside one of Turkey’s oldest museums, to a traditional pottery class rooted in 2000 BC craftsmanship, every experience was designed to immerse guests in the emotional world of the Freedom Collection.
Throughout the trip, we designed bespoke tablescapes curated to mirror the authentic Turkish venues. We also hosted a signature scent lab masterclass, transforming Cappadocia into a living expression of the collection’s essence.
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