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Humantra Hydration Stand
Consumer Pop-up
Humantra was diving into Boots Stores nationwide and wanted to create an activation which would drive brand awareness in the UK, offer samples and highlight their hydration report.
They wanted a minimal, clean but premium pop-up with a high footfall to meet, greet and introduce consumers to their electrolytes.
Services
Venue Hunting & Management
Set Build + Styling
Graphic Design
Staffing
Amplification
Outcome
Your morning commute, but make it hydrated…
We designed a sharp and modern Newsstand in the heart of commuter central – Waterloo Station, with an elevated approach, putting the Hydration Report front and centre.
Painted in the signature Humantra blue, the side of the kiosk featured Humantra’s range of flavours and merch with screens playing a simulated wave.
Visitors with a little time to spare were able to taste a sample of the Humantra flavours at the front counter, whilst those on the run could grab a sachet sample to try during the day.
Passers by were also invited to take a hydration test and answer a quick fire round of questions in relation to hydration.
To amplify the activation, we designed and produced an oversized copy of the Hydration Report, creating a head-turning moment for passers by and engaging social seeding content.
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