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Hotel COCO with BHC
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Briefed by luxury hotel group, Beemok Hospitality Collection (BHC), we built an immersive VIP hospitality experience on the grounds of the Credit One Charleston Open: Hotel COCO.
The goal was to provide guests with a luxury experience capturing BHC’s style and creative aesthetic; a space to enjoy the buzz of the tournament in a relaxed, boutique environment.
Services
Concept Creation
Bespoke Food + Beverage Creation
Event Styling + Set Design
Merch Design
Production
Outcome
Check into the Hotel COCO.
We created a luxurious sun-soaked escape, inviting guests to step away from the hustle and bustle of the tournament to enjoy signature cocktails and bespoke bites.
Guests began their journey at the merchandise stand. They then stepped into a boutique hotel corridor installation where the brand colours filled the space and tennis-inspired artworks lined the walls.
Arriving at the check-in desks, guests were welcomed by the hotel bellboy and were transported into the hidden hotel bar and country-club style courtyard. A secret oasis of calm, tucked away in plain sight at the Charleston Open.
We served up plenty of nods to tennis with our branded merch. From retro matchboxes and T-shirts to our own spin on the tennis ball, these were the perfect mementos – every piece bespoke, every piece very Hotel COCO.
Game. Set. Match.
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