Outcome

Kicking off the trip in the Sicilian hills, we created a birthday dinner with metallic fringe candles, a wish-inspired menu, and branded tiramisu standing in for birthday cake.

The morning after, a brand new Sculpt styler waited outside every guest’s door, acting as the perfect poolside wake-up call before the party begun.

That evening, we transformed the breathtaking Cave del Timo quarry into a stage for ghd’s newest tool.

‘Carving’ a styling suite into the quarry, guests discovered Sculpt with ghd’s expert stylists. Inspired by the internal form of the styler, we created sculptural tablescapes and used reflective branding and bespoke printed details. Alongside this, we built chrome installations and oversized ghd lettering to frame the landscape and echo the campaign creative.

We chose the quarry because it already felt sculpted – rather than compete with the landscape, we used it as our canvas.

Mirrored finishes, chrome details and clean architectural forms against the raw limestone created a world that felt futuristic and distinctly ghd.