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GHD Dreamland

Global PR Influencer Event

Heaps + Stacks were tasked to create a utopic event to drive mass awareness and excitement around the new GHD dreamland collection for Christmas with an immersive, social-first event that brings GHD dreamland to life and positions GHD at the top of Christmas wish-lists!

Services

Concept Creation

Development and Production

Venue Hunting and Management

Bespoke Food and Beverage Creation

Event Styling and Set Design

Talent Sourcing and Management

Lighting, Sound and Projection

Graphic Design

Outcome

An immersive dreamworld taking 200 global guests on a journey to discover the collection through mesmerizing product displays with an abundance of key content sharing moments.

Embark on a voyage to unwrap all the gifts GHD has to offer, so you too can rejoice in the phenomenon that is a good hair day.
From darkness comes light, from GHD comes the dreamland.
Project facts

300 meters of lush pink fabric

250 mirrored coins

Bespoke water feature