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END. x New Balance Launch

Influencer Event

To bring to life ‘The Art Of Nothing’, a nine-piece capsule collection centred around the theme of relaxation and wellness created in collaboration by directional menswear brand END. and New Balance, through an engaging launch event.

The launch was double pronged, with an intimate wellness event for influencers and friends of both brands as well as an interactive retail installation in the END. store, Soho.

Services

Concept Development

Event Styling and Set Design

Venue Sourcing

Supplier Management

F&B Curation

Outcome

Held at the House of Wisdom, in London, the event invited a close knit of 15 influencers to practice mindful strength exercises, breath work, a flow workshop and sound meditation.

An ambient soundscape filled the venue and guests (in-between sessions) could view the collection, whilst they enjoyed raw, vegan snacks and juices.

Branded touches in the studio included engraved metal bottles, custom printed yoga mats, projected logos and branded lockers.

For dressing we focused on materiality, with wooden signage boards holding campaign images and glass vases filled with single stems of greenery