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eBay Luxury Authentication Launch

Influencer Event

An event to mark the launch of eBay’s Authenticity Guarantee for luxury handbags and bring to life their What Makes Us Tick campaign for fashion editors, stylists, writers, influencers, tastemakers & campaign talent.

With a focus on engaging and educating guests around eBay’s authentication process and key campaign messaging, we were tasked with delivering a fun, interactive and Instagrammable evening to reflect the light-hearted nature and tone of the brand.

Services

Concept Development

Event Styling and Set Design

Venue Sourcing

Supplier Management

Graphic Design

Outcome

Bursting with colour, and packed full of fun, we celebrated the launch with a high end dinner for 30 press and influencers at The Londoner.

Interspersed with interactive moments and luxury touches, guests enjoyed a swanky cocktail reception and dreamy 4-course dinner, a bag grab game to win a designer handbag and the opportunity to speak with eBay's Authenticators first hand to learn about the process the luxury handbags go through to be formally approved and authenticated. The evening finished with an almighty quiz, hosted by Josh Newis Smith and we managed to sneak in a couple of handbag cakes by the acclaimed artist and baker Sebastian Wild for the final round, a game of Real or Cake.
Project facts

Balenciaga, Mulberry and Silver Cassette bags seen as cakes for the very first time

A fully branded ball grabber station

Josh Newish smith running our quiz!