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Diet Coke x The Devil Wears Prada 2
Pop-up + Sampling
We were briefed to deliver an experiential campaign evoking the iconic Diet Coke break, the glamour of The Devil Wears Prada, and the magazine industry hustle.
This was designed to be a highly stylised, photogenic event that was shareable on social. Rolled-out across UK cities, Diet Coke tasked us with creating a must-see, live experience driving footfall, sampling and earned media.
Services
Venue Hunting + Management
Concept Creation
Event Styling + Set Design
Graphics Design
Gamification Moment
Guest Journey + Management
Staffing
Sampling + Distribution
Film + Photography
Outcome
Gird your loins!
To celebrate Diet Coke teaming up with The Devil Wears Prada 2, we created a chrome-clad newsstand outdoor activation.
This was your classic Diet Coke break, with an extra stylish twist. Setting up camp at London’s Battersea Power Station and Manchester’s Exchange Square, visitors could win exclusive co-branded merch and limited-edition issues of Runway Magazine.
We created everything from a giant chrome shopper bag to a sneaky photobooth hidden behind a silver faux-fridge door.
The experience offered a break from the daily rush, all while tying into the brand’s long-standing connections to the world of fashion and pop culture.
Thousands of samples of Diet Coke and Diet Coke Cherry were given out, making sure that every visitor left with a crisp DC in hand.
That’s all.
0
Limited edition magazines given away
0
Diet Coke cans sampled
0
Pieces of merch won
Want to create a project like this?
