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Dermalogica Bank of Collagen
Press + Influencer Event
To celebrate the launch of the new Dermalogica Pro-Collagen Banking Serum, the client wanted to invite 100 makeup artists, dermatologists, beauty trade press/ consumer press and influencers to an event in Central London.The objective was to educate guests on collagen, the collagen thieves and the new pro-collagen serum in a fun and interactive way.
Services
Concept Creation
Venue Hunting and Management
Event Styling and Set Design
Graphic Design
Guest Journey Ideation and Management
Outcome
We created a series of experiential and interactive moments, themed around The Bank of Collagen, bringing Dermalogica’s new Pro-Collagen Banking serum to life. For the main event, guests took part in a top-secret bank heist to unlock an abundance of collagen.
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laser escape room experience
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metres of branded caution tape
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products to steal
