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Dermalogica Bank of Collagen

Influencer event

To celebrate the launch of the new Dermalogica Pro-Collagen Banking Serum, the client wanted to invite 100 makeup artists, dermatologists, beauty trade press/ consumer press and influencers to an event in Central London.The objective was to educate guests on collagen, the collagen thieves and the new pro-collagen serum in a fun and interactive way.

Services

Concept Creation

Venue Hunting and Management

Event Styling and Set Design

Graphic Design

Guest Journey Ideation and Management

Outcome

We created a series of experiential and interactive moments, themed around The Bank of Collagen, bringing Dermalogica’s new Pro-Collagen Banking serum to life. For the main event, guests took part in a top-secret bank heist to unlock an abundance of collagen.

Project facts

1 laser escape room experience

20 metres of branded caution tape

100 products to steal