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Clinique Black Honey
Consumer Pop-up
To relaunch the Black Honey lip oil and start their Christmas campaign, Clinique got in touch with Heaps + Stacks to create a burgundy-themed event to promote the Black Honey range. The brand wanted free product to be handed out to consumers who interacted and include fun branding and photo opportunities.
Services
Venue & Location scouting and management
Creative development
Supplier management
Consumer journey planning
Onsite staffing
Catering
Graphic design and printing
Outcome
A van that delivers mulled wine – surely every cosmopolitan girls dream! Heaps + Stacks delivered exactly that.
Step into the burgundy world that is Clinique Black Honey collection.
We fully wrapped an airstream bar in the iconic burgundy colour and served hot honey non-alcoholic mulled wine in branded cups to consumers. The visitors queued up to receive their mulled wine, free Black Honey Lip oil and a branded newspaper. One in four guests were able to spin the burgundy wheel of fortune and have the opportunity to win an array of generous Clinique goodies.
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products handed out to consumers
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wheels spun
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