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Cécred Built Different Mailer
Mailer
We were tasked with creating a mailer to launch Cécred’s Brow & Lash Serum. The goal was to make it feel like more than a box, building around the message “Get Thick.”
The chrome serum was the hero, with packaging that elevated its bold, precise finish. We aimed to deliver a sensory and educational experience, focusing on the visible results, without medical language, and reinforcing performance.
Services
Concept Creation
Bespoke Mailer Design
Visuals + Graphics
Print + Production
Bespoke Sourcing + Merch
Fulfilment + Logistics
Delivery
Photography
Outcome
Introducing the Built Different mailer: a chrome dumbbell, sleek and sculptural, resting inside a branded black box.
A symbol of performance. Just like the clinically-proven formula which builds thickness, volume, and length, this weight represented the work that builds the strength.
On the box, a tear to reveal strip with the statement: ‘Get Thick’.
Inside, we included printed instructions to guide the next move. How to open, how to unlock, how to experience. What looked like a weight was something more. Functional, whilst also being a vessel for the product.
Pick up the dumbbell. Unscrew the lid. Discover the serum.
Delivered to 1,000 influencers, press and community across the US.
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