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Byoma Wonderlab
Influencer, Press + Consumer Pop-up
BYOMA wanted to create a holiday pop-up filled with joyful immersive moments.
The space needed to be anchored in science-led exploration with plenty of play – from creating bespoke BYOMA keychains and holiday portraits as exclusive takeaways to designing a break room where guests could seek respite and relax with a hot chocolate.
Services
Concept Creation
Venue Hunting & Management
Event Styling
Bespoke build
Graphics
Staffing + Queue Management
Outcome
Welcome to BYOMA’s Wonderlab, a festive, immersive journey where science meets skincare joy.
Guests kicked off their journey by collecting their lab passes, before stepping onto the Boost + Build Conveyor Belt to create bespoke key charms.
Next, they warmed up with a festive hot chocolate in the Wonderlab Café, before heading to the Memory Lab to capture and print holiday portraits.
To complete the experience, guests rang the bell and were surprised with a special gift from BYOMA’s Milky Toner mascot.
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Eventbrite check-ins
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