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Benefit Club Bounce
Pop-up
As the UK’s No.1 prestige mascara brand, Benefit wanted to create a bold and immersive experience to celebrate the launch of their new Bounce Mascara.
The goal? Bring to life the mascara’s three defining qualities: Full, Fluffy, and Lifted. Game on!
Services
Concept Creation
Venue Sourcing and Management
Production
Bespoke Event Identity
Entertainment
Eventbrite Management
Bespoke Food & Beverage Creation
Prop Making
Outcome
Step into Club Bounce! A high-energy, basketball-inspired pop-up designed to captivate press, influencers, and consumers in an unexpected way.
Our team both dreamt and delivered the experiential concept of Club Bounce – transforming Noho Showrooms into an interactive, gamified beauty experience to wow guests for 5 days.
Working closely with the Benefit team and using the striking campaign assets, we created a basketball world up in the clouds complete with a bespoke event emblem that lived across multiple touchpoints and merch.
Every element of the space reflected Benefits exuberant personality—bold, playful, and full of energy and brought to life the key claims of the new mascara.
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