Back to work
ASOS 24/7
Influencer pop-up
ASOS wanted to celebrate the wealth of beauty products available and the convenience of shopping on the site.
We were briefed to create an experience that felt fresh, trend-led, and packed with Instagrammable moments – while also showing just how easy (and enojoyable) it is to shop beauty on ASOS.
The event needed to be visually exciting, highly shareable, and full of moments that beauty lovers would want to snap, swipe, and shop.
Services
Concept Creation Development
Production
Venue Hunting and Management
Event Styling
Graphic Design
Outcome
Pop into the ASOS Face + Body corner shop, we’ve got you covered.
We conceptualised and brought to life a 24/7 beauty pop-up, transforming it into a fully immersive corner shop experience. At the heart of the space was a custom-built, vibrant checkout counter capturing the guests experience on CCTV, plus countless creative content ops around the space that invited guests to engage and explore.
Guests could sip on chilled drinks from the fridges and help themselves to endless corner-shop snacks. To take the experience home, visitors left with custom receipt-style photobooth portraits and browsed the product aisles using branded ASOS shopping baskets.
0
Thousand Engagements
0
Pieces of Coverage
0
Million Overall Reach
Want to create a project like this?
