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ASICS House with JD
Concept Store
We were briefed by JD Sports to curate a first-of-its-kind concept pop-up space dedicated to ASICS, to showcase not only the product, but to connect with the brand’s growing fanbase.
The goal was to drive intrigue and excitement for ASICS at JD, creating a physical hub that served a retail functionality and brought the ASICS brand story to life. We were to deliver end-to-end planning, production and delivery of a dynamic cultural programme of moments and activations that put a spotlight on the hero product.
Services
Concept Creation
Venue Hunting + Management
Staffing
Event Flow + Formatting
Event Styling + Creation
Graphics Design
Onsite Management
Outcome
Welcome to the ASICS House.
Behind the doors of a chrome facade, we blended culturally-led design with product storytelling. Nodding to ASICS’ Japanese roots whilst embracing the London location, our spatial design mixed raw concrete with refined silver surfaces.
Soundtracked by a revolving roster of DJs and up-and-coming artists, from trainer customisation to tote bag-printing, tooth gems to listening lounges, a matcha bar to wellness workshops – the house served as a cultural crossroads.
Music, creativity and wellbeing: all under one roof.
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