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Allbirds Newspaper Kiosk
Consumer Brand Activation
To create buzz around the opening of their London store on the King’s Road, Allbirds published a bespoke newspaper sharing positive planet news and featuring insights from brand ambassadors to spread their message in a playful and informative way. The only thing missing? A space that would give the brand more physical presence.
Services
Creative Development
Event Styling
Supplier Management
Outcome
Riffing off the newspaper we proposed designing and building an eye-catching news stand as a way to distribute their paper and engage with their new neighbours.
Linking back to the conscious product, made using eucalyptus, we gave away mini bunches of eucalyptus that were tied with Allbirds shoelaces and handed out by our charismatic brand ambassador team.
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hrs of dancing from the team all weekend
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bunches of eucalyptus
Loads of Autumn leaves falling
