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Allbirds Newspaper Kiosk

Consumer Brand Activation

To create buzz around the opening of their London store on the King’s Road, Allbirds published a bespoke newspaper sharing positive planet news and featuring insights from brand ambassadors to spread their message in a playful and informative way. The only thing missing? A space that would give the brand more physical presence.

Services

Creative Development

Event Styling

Supplier Management

Outcome

Riffing off the newspaper we proposed designing and building an eye-catching news stand as a way to distribute their paper and engage with their new neighbours.

Linking back to the conscious product, made using eucalyptus, we gave away mini bunches of eucalyptus that were tied with Allbirds shoelaces and handed out by our charismatic brand ambassador team.
Project facts

16 hrs of dancing from the team all weekend

1000 bunches of eucalyptus

Loads of Autumn leaves falling